Wikinomics (Tapscott, Williams)

Operating your company like a Wikipedia??? A gold mining company that was not doing too well opened its geology files to the public (unprecedented) inviting solutions and in no time at all was unable to keep up with the new work that arose. Yes without opening new mines.

Sun Microsystems CEO direction to staff as they started one of the first blogs

  1. Don’t do anything stupid
  2. Write about something you know about
  3. Make it interesting

The authors say, employees of open enterprises have higher trust among each other and with the firm, resulting in lower costs, better innovation and loyalty. More responsible.

Prosumption seeds prosumer communities, the folks who use your stuff and really want to contribute to the design of it. Supply the raw materials that customers need to add value to your product. Amazon enables 140,000 software developers to create their own new offerings. Microsoft was built on this open platform idea, as was Linux and many more examples.

Will our developments truly benefit our users (as opposed to just us)?

  1. Will it enrich the user experience and not mess up what is already working?
  2. Does what we’re doing have consensus among our community of users? Hmmm?
  3. Do we always behave from a position of consistent values with our audience?
  4. Have we maximized the amount of authenticity and transparency to deliver participation, accountability and trust?
  5. Are we letting our passion show, even if it means that we’re occasionally wrong?
  6. Do we start by directing the following questions to our audience “what do you think and why?” and “what value could we provide you?”

I thought this a useful summary list of what you will find discussed in the book. Now that you have read it, maybe you don’t need to read the book J